AI automation for sales teams

I build the automation I wish my team had.

I'm a working enterprise AE. Nine years carrying a number, and for the last two, building AI systems to do the parts of the job that don't need a human. Now I build them for other sales teams.

Book a call See Outbound Beast

Vancouver, BC · Working with teams across Western Canada

What I build

Outbound BeastA full outbound engine, run for you. Finds the accounts, writes the outreach, keeps the follow-up on rails. Your rep approves and takes the meetings.

Sales AutomationEverything else in the sales process that still lands on a rep who should be selling. Built around how your team actually works, on the tools you already pay for.

Live · taking clients

Outbound Beast

An outbound function for teams too small to staff one. It finds the right companies, identifies the decision makers, writes the sequence in your voice, and keeps the follow-up on rails.

Contact data and enrichment included, no separate subscription to buy
Email, LinkedIn and call queues, every message approval-gated
Sends from your own domain, with volume managed to protect it
Follow-up that never forgets, because 88% of reps quit before the third touch

From $500per month, done-for-you. Implementation quoted per team.

app / approval queue

Facilities Director · Regional HealthAwaiting approval

Hi Dana, you oversee plant operations across four sites. We handle industrial cleaning for healthcare facilities, working around clinical schedules so nothing gets interrupted.

Email 1 of 4 · subject A/B ready · queued 08:00

VP Operations · Logistics GroupApproved · sending

Follow-up scheduled. Call queued for Thursday with the reason attached.

Touch 3 of 8 · next action auto-scheduled

Sales Automation

Most sales teams don't need another tool. They need the one they have to actually work.

You are already paying for Microsoft or Google, a CRM, and probably three tools nobody opens. The gap is almost never software. It's that nothing connects, and the boring work still lands on a rep who should be selling. What fixes that is bespoke: built around how your team actually sells, not how a product manager imagined they would.

Find the leak

A working session on where your reps actually lose hours. Usually it's research, follow-up discipline, CRM hygiene, or handoffs that die in an inbox.

Build it on your stack

No new platform to buy or get approved. I build inside the tools you already own and your IT team already trusts, shaped to your process rather than the other way around.

Hand it over running

It runs unattended, your team knows how to use it, and it's documented. Ongoing support only if you want it.

A build, start to finish

Customer cadence

Existing customers are where the revenue already is, and they're the easiest to neglect. This one keeps every account in the book on a contact rhythm, and tells the rep why to call before they pick up the phone. It runs unattended, every week, on the Microsoft stack that was already there.

Reads sent mail to know who's actually been touched, with no manual logging
Researches overdue accounts and writes a real reason to call
Drops the calls into the rep's open calendar, reason attached

monday 07:00 · this week

WatchesReads sent mail daily, stamps every account, surfaces who's gone quiet.

ResearchesScans the public web on every overdue account for a live reason to reach out.

BooksDigest in the inbox, calls dropped into free time, each with its reason inside.

You dialAlready knowing who, and why.

Why me

I'm not selling you something I read about. I carry a quota.

Everything here exists because I needed it on a Tuesday and nothing on the market did the job. I built it, ran it against my own accounts, and fixed what broke before anyone else ever saw it.

I still sell for a living Nine years in enterprise B2B, carrying a number today. Not a former rep, not a consultant who studied the workflow from the outside.
I use all of it myself Every system here runs against my own book first. If it doesn't survive my week, it doesn't go to a client.
Your rep stays in control Nothing sends without a human approving it. These systems remove the busywork, not the judgement.
No new platform to sell your IT team on I build inside the tools you already own and already trust, which is usually the difference between a project shipping and dying in review.

Sales4Sales — AI sales automation for sales teams, built by a working account executive.