Outbound Beast: an outbound engine, run for you

Outbound Beast

TEN DAYS

Eight touches per contact, overlapping, until someone replies.

Eight touches per contact. Overlapping, every day.

1 contactEight touches, ten daysEmail, LinkedIn and phone. Each touch a different angle, not a repeat of the last.
Every dayA new contact startsSo yesterday’s sequence is still running when today’s begins.
Day 1One message landsNothing overlaps yet.
Day 10Eight landEvery stage of the sequence is live at once.
The pointYour daily send is a multiple of what you addWhich is why the volume is capped rather than maximised.

Every contact gets eight touches spread across ten days. Start one contact a day and the sequences overlap, so by day ten a single day carries a message from every stage at once. The daily total is a multiple of what you add, not equal to it. That is the reason the cap below exists, and the number most people get wrong before their mail stops landing.

One prospect. Ten days. Eight touches across three channels.

Most outbound dies because one email went out and nothing followed it. 88% of reps stop before the third touch. This is the sequence the system builds and schedules for a single contact, each touch carrying a different angle rather than repeating the last one.

Touch 1Day 1 Email Facilities services: your Burnaby campusOpens on the specific site they run, not a company-wide pitch.

Touch 2Day 2 LinkedIn Connection requestPuts a face beside the name already sitting in their inbox.

Touch 3Day 3 Email Re: Facilities services: your Burnaby campusThreaded reply, one new detail, no "just following up".

Touch 4Day 4 Call First call, script attachedYour rep dials already knowing what the two emails said.

Touch 5Day 5 Email Burnaby campus: one questionShort, single question, easy to answer in one line.

Touch 6Day 7 LinkedIn Follow-up messageDifferent channel, so a full inbox stops being the blocker.

Touch 7Day 9 Call Second call, new angleNot a repeat dial, a different reason to pick up.

Touch 8Day 10 Email Re: Facilities services: your Burnaby campusCloses the loop and leaves the door open without begging.

Sequences are built per target vertical and reviewed with you before anything is loaded. Nothing above sends until your rep approves it.

Why I cap you at 100 emails a day.

Every prospect gets several emails, not one. So your daily send is a multiple of what you add, and it compounds for the first two weeks until the sequences overlap. Most people size this wrong, then wonder why their mail stops landing.

New contacts / day Emails / day At steady state

10 36

25Recommended 90

40 145

50 181

Ceiling: 100 per day, per mailbox

What actually breaks

Sustained sending above roughly 100 a day from one mailbox degrades your sender reputation. When that happens it doesn't only hit outreach. It hits all of your email. Invoices, quotes and client correspondence start landing in junk folders.

That damage takes weeks to undo and it costs you real revenue while it lasts. It is not a risk worth taking for volume you don't need.

How it scales instead

More volume means more sending mailboxes, not more email out of one. Quoted per mailbox, and never added without your sign-off.

What you get for the restraint

Fewer, better-targeted messages that arrive in a primary inbox and read like a person wrote them. Reply rate is the number that matters, and it does not improve by sending more.

Nothing sends without a human releasing it.

The system does the research, the writing and the scheduling. Your rep does the approving and the talking. Three queues, each one a short daily job rather than a project.

Approval queue: outgoing email, released one by one

Call queue: who to call today, and the script

LinkedIn queue: connection requests and messages

Reps kill tools that feel like surveillance. This one hands them work already done, and leaves the judgement where it belongs.

Live in under 14 business days.

Every item below is part of the build. This is the whole thing, in order, so you know what's involved and where your time goes.

Your own instancePrivate and password-protected, at a dedicated address, reachable only by your named users.

Ideal customer profileTarget verticals, geography, company size, and the buyer titles that actually matter in your market. Tuned to how your team sells, not a generic template.

Voice captureI read outreach you have already sent, plus your own materials, and configure the system to write like your team rather than like software. Includes a compliance pass.

Sequence buildA full multi-touch sequence per target vertical across email, LinkedIn and call, each touch carrying a distinct angle. Written, reviewed with you, then loaded.

Initial contact listBuilt together. Two ways in: name the companies and I resolve the right contacts, or name an industry and a city and I pull every matching manager.

Sending from your own domainOutreach leaves from your address, not a third party's, with the authentication records in place to protect deliverability. Needs an hour from your IT team.

Approval queueThe review-and-release workflow, configured so nothing reaches a prospect without your sign-off.

Call and follow-up schedulingThe queue surfaces each prospect the day they are due, so follow-up happens on time and no account goes quiet by accident.

Rep trainingA live working session with the person who will use it every day, plus a written one-pager they keep.

Go-live supportI watch the first two weeks of live sending myself and tune what needs tuning.

What I need from you

Delays here move the go-live date

A named rep, plus one hour of their time for training
IT sign-off to send from your domain
Your target verticals and cities
Three to five emails you have actually sent
One person who approves the copy

An outbound function for teams too small to staff one.